Digital Marketing Specialist

St Marys, Pennsylvania
Marketing
11/09/2022
Kaye
Depends on Experience  Annual
Full Time
1St

Position Title: Digital Marketing Specialist

 

Functional Scope: Coordinate digital marketing, public relations and communications projects to promote and support the Kaye brand.

 

Essential Functions:

  • Plan, implement and control digital multichannel campaigns to generate leads
  • Create, adapt and optimize content (text based and visual) for all digital marketing activities
  • Manage Social Media Channels (LinkedIn and YouTube) to enhance brand awareness and drive sales
  • Develop and create product and training videos
  • Create and manage email campaigns from concept through to delivery and analysis
  • Develop and execute Webinars in collaboration with Account Managers
  • Continuous performance monitoring, tracking and reporting of all measures
  • Identify digital marketing trends and insights
  • Support the organization of global hybrid events and onsite events in the Americas Region
  • Active Support of Global Marketing Manager

 

Qualifications:

  • Bachelor's degree in Communications, Digital Media, Marketing or similar discipline
  • Proven work experience in digital marketing, preferably in B2B environment
  • Demonstrable experience in copywriting of Marketing Materials
  • Experience in video and photo shootings and solid knowledge of video and picture editing software such as Adobe
  • Practical experience with SEO/SEA, Google Analytics, Content Management Systems and Webinar Software
  • Native English speaker
  • Strong written and verbal communication skills
  • Technical understanding
  • Proficient in all Microsoft Office programs
  • Up-to-date with the latest trends and best practices in online marketing

 

ABOUT OUR COMPANY

AMPHENOL ADVANCED SENSORS

Amphenol Advanced Sensors, with its portfolio of industry-leading brands - Thermometrics, NovaSensor, Telaire, Protimeter and Kaye - is an innovator in advanced sensing technologies and innovative embedded measurement solutions customized for regulatory and industry driven applications, creating value by providing critical information for real time data decisions.

We offer domain expertise, rapid customization, world-class manufacturing capability and lasting customer relationships - To deliver the greatest value in cost of ownership to their customers.

Amphenol Advanced Sensors is a member of the USA-based Amphenol Corporation. With our own global presence, we offer our customers exceptional technical support and service in the areas of development, production and distribution.

 

AMPHENOL

Amphenol is one of the largest manufacturers of interconnect products in the world. The Company designs, manufactures and markets electrical, electronic and fiber optic connectors, coaxial and flat-ribbon cable, and interconnect systems.

The primary end markets for the Company's products are communications and information processing markets, including cable television, cellular telephone and data communication and information processing systems; aerospace and military electronics; and automotive, rail and other transportation and industrial applications.

An Equal Opportunity Employer Minority/Female/Disabled/Veteran/Sexual Orientation/Gender Identity